Running a photography business is not easy. Even those who have been in the business for many years still struggle to come up with marketing strategies that will help their business grow. There are marketing strategies before that no longer work today. And since, there’s advancement in technology, the Internet is now a huge source of information by many people. You can make use of the Internet to promote your business.
The Internet is a good way to reach out to potential customers. Today, many companies and individuals spend more time in promoting their products and services online. Marketing online can be done for free or with no huge amount needed.
Here are some effective marketing strategies that you can use to promote your photography services online.
Start your own website and blog regularly
If you don’t have a website, well it’s high time for you to start one. Your website must contain important information like the services you are offering, your background, physical location, and contact numbers and even the times you are open. Add also the best photos from the past wedding you have worked on. If you don’t know to start a website, pay someone to build it for you then inquire how you can maintain and run it.
It is also important for you to add fresh content to your website at least once a week. This can improve your search ranking and will also show potential clients that you are legitimate and dependable. Take a look at the website of wedding photographer hampshire to get ideas on how your website should look like.
Add your business in Google Local
Adding your business in Google Local can help your business get more free exposure online. More potential customers in your area will find you when they search for a local photographer. It is for free so you won’t have to pay for advertising your business. Just make sure to enter the correct details like physical address and contact information.
Share your best photos on Pinterest and Facebook
Since you are promoting your photography business, it is expected that you can deliver wonderful images. This means that clients are looking forward to seeing great photos online. Set up a Pinterest account and arrange the pictures you will present by “boards”.
On Facebook, set up a Facebook page, add relevant information about your business, tell your friends and family to “like” your page and share it for others to like. Post photos on your Facebook page from time to time especially if you have just finished an event. You can also share a status update if you have an upcoming public event that people might be interested to join in. Essex wedding photographer does this.
Build an email list
Building an email list means getting the email addresses of potential customers so you can email them whenever you have a new service or product or any news that might be interesting for them. To get their email addresses, you can create a form on your website where they will add their names and email address in exchange of freebies like a discount on services, free item or similar interesting offers. Make sure you don’t send emails that appear spam for they surely won’t like it.
These are only some of the online marketing strategies you can do to promote your business. Don’t expect to get good results fast. Be patient and just continue being active online especially during off-peak season.